AI-Powered Marketing Curriculum 2026-27 • Dausa Campus

Advanced Digital Marketing Mastery Program

A 100% execution-based curriculum divided into 4 specialized corporate modules. Learn with real ad budgets, live client campaigns, and 25+ cutting-edge AI automation tools.

⏱️ 4 Months Course + 2M Internship 💸 Live ₹ Ad Spend by Institute 📜 15+ Certifications (Google, Meta, HubSpot) 💼 100% Placement & Freelancing Support
1
META ADS
MASTERY
SMM | Meta Ads | Lead Generation
Meta Ads Illustration
📱 Social Media Marketing (Facebook & Instagram)
🎯 Meta Ads (Campaign Setup & Optimization)
✍️ Content Marketing & High-Converting Copy
🔄 Lead Generation & Custom Audience Retargeting
✉️ Email Marketing & Automated Follow-up Drips
📊 Social Media Analytics & ROAS Calculation
📅 In-Depth Topics Breakdown:
• Business Manager & Meta Pixel Setup
• CBO vs ABO Bidding Strategies
• Lookalike Audiences & Aggregated Events
• WhatsApp Direct Click Ads Setup
🛠️ Tools Practiced:
Meta Ads Manager Meta Pixel Canva Pro Mailchimp ChatGPT Copy AI
🚀 Live Project Assignment:
Manage a live ad spend of ₹1,000 for an e-commerce or local business client and achieve a ROAS above 3.5x.
🏆 Cert: Meta Certified Digital Marketing Associate
Career Opportunities
  • ✔ Social Media Manager (₹3.5 - 5 LPA)
  • ✔ Meta Ads Specialist
  • ✔ Global Freelance Media Buyer
  • ✔ Local Business Growth Strategist
2
GOOGLE ADS
MASTERY
Google Ads | GMB | Analytics
Google Ads Illustration
🔍 Google Search, Display, Shopping & Video Ads
📍 Google Business Profile (GMB Local 3-Pack)
🏬 Local Marketing & High-Intent Lead Generation
🔑 Negative Keywords & Smart Bidding Strategies
📈 Google Analytics 4 (GA4 Funnel Tracking)
⚙️ Google Tag Manager (Conversion Tracking)
📅 In-Depth Topics Breakdown:
• Performance Max (PMax) Campaigns
• Quality Score & Ad Rank Improvement
• YouTube In-Stream & Bumper Ads
• Google Merchant Center & Product Feeds
🛠️ Tools Practiced:
Google Ads Keyword Planner GA4 Google Tag Manager Looker Studio
🚀 Live Project Assignment:
Set up, test, and run Google Search Ads for a real service provider with live conversion tracking.
🏆 Cert: Google Ads Search & Display Certification
Career Opportunities
  • ✔ Google Ads Specialist (₹4 - 6 LPA)
  • ✔ PPC & Performance Executive
  • ✔ Local Search Optimization Specialist
  • ✔ Digital Marketing Analyst
3
WEBSITE DESIGN
& SEO MASTERY
Website | SEO | Google Ranking
Website Design & SEO Illustration
💻 WordPress CMS & Elementor Funnel Designing
🌐 Domain, Cloud Hosting & SSL Configuration
📄 On-Page SEO, Content Optimization & Schema
🔧 Technical SEO (Core Web Vitals & Indexing)
🔍 Competitor Analysis & Backlinks Strategy
📊 Google Search Console & Rank Reporting
📅 In-Depth Topics Breakdown:
• E-Commerce WooCommerce Setup
• Yoast & RankMath SEO Plugins
• Guest Posting & High-DA Backlink Outreach
• Crawl Budget & Robots.txt Architecture
🛠️ Tools Practiced:
WordPress Elementor Pro Semrush Search Console Screaming Frog
🚀 Live Project Assignment:
Build an 8-page business website, optimize for competitive keywords, and get it indexed on Google within 7 days.
🏆 Cert: HubSpot Inbound & SEO Master Certification
Career Opportunities
  • ✔ WordPress Website Designer
  • ✔ SEO Executive & Strategist (₹3.5 - 5.5 LPA)
  • ✔ Agency Owner / Website Consultant
  • ✔ International Upwork SEO Freelancer
4
VIDEO EDITING &
YOUTUBE GROWTH
Video | YouTube SEO | Channel Growth
Video Editing & YouTube Illustration
🎬 Professional Video Editing & Audio Mastering
📱 Viral Instagram Reels & Shorts Editing
▶️ YouTube Channel Branding, Art & Setup
🏷️ YouTube Algorithm SEO (Tags, Titles & CTR)
🖼️ High Click-Through (CTR) Thumbnail Design
🤖 AI Tools for Video (Voice Cloning & Subtitles)
📅 In-Depth Topics Breakdown:
• Timeline pacing, Jump Cuts & B-Rolls
• Sound Effects, Music licensing & Audio Leveling
• VidIQ & TubeBuddy Keyword Research
• Monetization, Brand Sponsorships & Affiliate Links
🛠️ Tools Practiced:
CapCut Desktop Premiere Pro VidIQ ElevenLabs AI Photoshop
🚀 Live Project Assignment:
Shoot, edit, and rank a full 8-minute YouTube video along with 3 viral reels using AI captions and audio effects.
🏆 Cert: PSC Advanced Video Creator Certification
Career Opportunities
  • ✔ Commercial Video Editor (₹3 - 5 LPA)
  • ✔ YouTube Channel Growth Manager
  • ✔ Influencer & Content Creator
  • ✔ Agency Short-Form Video Specialist

Master 25+ Industry Standard & AI Tools

Recruiters hire skills on tools. Here is the software stack you will master hands-on:

🎯 Meta Ads Manager 🔍 Google Ads 📈 Google Analytics 4 🏷️ Google Tag Manager 💻 WordPress 🎨 Elementor Pro 🚀 Semrush SEO 🤖 ChatGPT-4o 🖼️ Midjourney AI 🎨 Canva Pro 🎬 Premiere Pro ✂️ CapCut Desktop 🗣️ ElevenLabs AI ▶️ VidIQ ✉️ Mailchimp ⚡ Zapier Automation 📊 Looker Studio 📍 GMB Console

Who Is This Course Designed For?

No technical coding background required — anyone with enthusiasm can start.

🎓

College Students & Freshers

Graduate with practical proof-of-work, portfolio links, and agency experience instead of just theoretical degrees.

🏬

Local Business Owners

Stop paying thousands to marketing agencies. Learn to run your own ads and generate local leads daily in Dausa.

💼

Job Seekers & Switchers

Transition from low-paying traditional jobs to high-growth, remote-friendly digital marketing & media roles.

💻

Freelancers & Homemakers

Earn dollars from home by offering video editing, Meta ads management, and SEO services to international clients.

Ready to Kickstart Your Career in Dausa?

Book a free 1-on-1 practical demo class at our Near PG College campus or download the syllabus PDF directly on WhatsApp.

Book Free Demo on WhatsApp → 📥 Download Syllabus PDF