Digital Marketing

Digital Marketing

  • Duration: 1 to 6 Months (Module-wise & Practical Training Based)
  • Basic
  • Pro

Basic Digital Marketing Course

Duration: 1–3 Months(Theory + Lab Practical)

Key Highlights:

  • Learn the fundamentals of SEO, social media marketing, and Google Ads.

  • Get hands-on practice with real-world campaigns and marketing tools.

  • Build a strong foundation to start a career in online marketing or grow your business digitally

  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • Digital Marketing Channels Overview
  • Business Models: B2B, B2C, D2C
  • Understanding Digital Marketing Funnel
  • Career Opportunities in Digital Marketing
  • Introduction to Website Structure
  • Understanding HTML Tags, Links, and Forms
  • Using CSS for Styling and Layout
  • Creating a Simple Landing Page
  • Introduction to Responsive Design
  • Hosting Your First Web Page
  • Domain & Hosting Basics
  • Installing WordPress & Themes
  • Pages, Menus & Customization
  • Plugins for Performance & Security
  • Blog setup and publishing content
  • Introduction to SEO & Its Importance
  • Keyword Research & Tools
  • On-Page SEO: Title, Meta Tags, Image Optimization
  • Off-Page SEO: Backlink Building, Guest Posts, Forums
  • Technical SEO: Site Speed, Mobile-Friendly, Crawling & Indexing
  • SEO Tools: Google Search Console, Ahrefs, SEMrush Basics
  • Google Analytics 4 (GA4) Overview
  • Google Search Console Deep Dive
  • Google Tag Manager (GTM) Setup
  • Understanding KPIs, Traffic & Conversions
  • Creating Custom Reports in Analytics
  • Introduction to Google Ads
  • Campaign Creation (Search, Display, Video)
  • Ad Copywriting & Creative Setup
  • Audience Targeting & Bidding Strategies
  • Conversion Tracking & ROI Optimization
  • YouTube Ads & Remarketing Campaigns
  • Introduction to Social Media Platforms
  • Facebook, Instagram, LinkedIn, and YouTube Marketing
  • Ad Campaign Setup on Meta Ads Manager
  • Audience Segmentation & Retargeting
  • Social Media Planning, Calendar, and Content Strategy

 

  • Optimizing Profiles (Bio, Hashtags, Branding)
  • Social Media Algorithms & Insights
  • Tools for Scheduling
  • Handling Engagement, DMs, and Community Building
  • Influencer & Theme Page Growth Strategies
  • Building Email Lists & Segmentation
  • Mailchimp & Automation
  • Designing Promotional & Newsletter Emails
  • Sales Funnel Strategy & Lead Nurturing
  • Landing Page Integration
  • Introduction to AI in Marketing
  • Content Creation using ChatGPT
  • AI for SEO, Email & Ads Optimization
  • Chatbots & Automation Flows
  • Future of AI in Marketing

Pro Level Digital Marketing Course

Duration: 3 to 6 Months(Theory + Lab Practical)

Key Highlights:

  • Learn SEO, Google Ads, Social Media Marketing, Email & Content Marketing.

  • Hands-on training with live campaigns and real client projects.

  • Get industry-recognized certification and 100% job assistance.

Advanced SEO & Audits + -

  • The Advanced SEO & Audits module is designed for students who want to move beyond basic SEO into real-world, high-paying SEO roles. This course focuses on hands-on learning of deep technical SEO, website audits, competitor analysis, and ranking recovery strategies.

Advance Google Ads & PPC + -

  • Advanced Google Search, Display, Video & Shopping Ads

  • Keyword research, bidding strategies & Quality Score optimization

  • Conversion tracking, GA4 & Google Tag Manager integration

  • A/B testing of ads, landing pages & audiences

  • Budget planning, ROI optimization & scaling campaigns

  • Remarketing, audience targeting & competitor analysis

What You Get

  1. Practical Skills & Tools: Learn SEO, Google Ads, Social Media Marketing, Email Marketing, and Analytics tools to manage real campaigns.

  2. Hands-on Experience: Work on live projects, create ad campaigns, and analyze marketing performance for real businesses.

  3. Career Growth: Gain skills to become a Digital Marketer, SEO Expert, Social Media Manager, or Freelancer.

Career Opportunity

  • Digital Marketing Executive / Specialist – Manage online campaigns, SEO, social media, and Google Ads to promote brands and drive leads.

  • Social Media Manager / Content Strategist – Handle brand presence across platforms like Instagram, Facebook, and LinkedIn, creating engaging content and strategies.

  • SEO / SEM Expert – Optimize websites to rank higher on search engines and run paid advertising campaigns for better visibility and conversions

Download Syllabus